How to put together a marketing plan

Do you, your arts organisation or culture venue have a marketing plan? If you don’t, follow these 10 tips from Katy Cowan to improve how you market yourself.

Marketing is one of the most important elements of running a business, even a creative one. Without a proper marketing strategy, you’re likely to struggle and fail. But it’s amazing to think that so many business owners and freelancers still don’t have their own marketing plan.

If you’ve never sat down and put together a proper marketing strategy because you’re time poor or you just don’t think it’s worth it, think again. A marketing plan will really help you to get to grips with what you do, forcing you to consider your goals, your competition, your target market. Even yourself.

A marketing plan will help you discover more about yourself and your arts business than ever before. It will help set you off along the right path and attract new audiences or clients while getting more from existing ones. But it doesn’t have to be complicated or formal. A good marketing plan is really just about solid research and understanding.

Click HERE for Katy Cowan’s top 10 tips on how to put together a decent marketing plan.

This is article is produced by Culture Professionals Network